Creator Marketing Manager | UGC & TikTok

Location: Remote

About Wobo

We're an NYC-based AI startup helping people find jobs faster using AI.

We've grown to 131,446 users, launched our new mobile app, and now we want to scale much faster through creator-led content.

This is a remote, USD-based role with base pay plus performance upside.

The role

Own Wobo's organic creator growth engine end to end.

This is a highly hands-on role. You'll recruit creators, shape TikTok-native hooks and scripts, manage production quality, and help scale winning content into repeatable series.

This is not a coordination-only role. We're looking for someone who can think creatively, move fast, and keep the machine running.

Important: This role requires strong English. You should be comfortable working fully in English across creator outreach, briefs, feedback, trend analysis, and day-to-day communication.

What you'll own

1) Creator recruiting and outreach

  • Source nano creators and ambassadors on a daily basis
  • Run high-volume outreach and follow-up
  • Pitch, negotiate, and close creators into our program
  • Manage creator expectations, compensation structure, and scheduling
  • Keep a reliable pipeline of active creators week over week

2) Creative direction

  • Create and iterate hooks, angles, and TikTok-native scripts
  • Turn competitor research and market trends into stronger Wobo concepts
  • Direct creators on what to film, how to film it, and how to improve it
  • Build repeatable content formats and remix winners fast
  • Spot the difference between content that feels native and content that feels spammy

3) Production operations and quality control

  • Run the weekly creator content calendar
  • Review drafts quickly and give clear, actionable feedback
  • Improve creator output over time through tighter briefs and revisions
  • Prevent ghosting, reduce churn, and maintain a dependable creator roster
  • Keep raw files, edits, captions, and variants organized

4) Distribution and performance loop

  • Coordinate publishing across creator accounts and Wobo-owned/theme accounts
  • Track what is performing and identify which concepts are worth scaling
  • Report weekly on what worked, what did not, and what we should double down on
  • Support paid testing of strong organic concepts when relevant

What we're looking for

  • Strong English communication across DMs, calls, briefs, and feedback
  • Hands-on experience running creator, influencer, or UGC programs
  • Strong TikTok and Instagram creative instincts
  • Comfortable with high-volume outreach, relentless follow-up, and negotiation
  • Strong judgment on hooks, pacing, creator fit, and content quality
  • Operator mindset: fast execution, ownership, and consistency

Strong plus if

  • You have worked with low-base plus performance-bonus creator models
  • You have grown creator-led theme accounts or multi-account content systems
  • You know how to turn one winning concept into multiple strong variations
  • You can appear on camera and create creator-style UGC when needed
  • You have helped turn strong organic UGC into paid ad concepts

Why this role matters

Wobo's product is highly visual, highly demoable, and highly suited to short-form creator content. We believe creator-led growth is one of the biggest levers for the company over the next 12 months, and this role will be central to making that happen.